The Rituals We Share
For Mental Health Awareness Month, the Ad Council tapped Walton Isaacson to remind sports fans: physical toughness means nothing without mental strength.
So we partnered with pro athletes to talk rituals — the daily habits, check-ins, and small moves that keep the mind just as fit as the body.
ROLE: CW TYPE: OLV CLIENT: AdCouncil AGENCY: Walton Isaacson
I helped shape the message from script to cut.
Then the athletes made it personal, posting their own versions across social.
Check it out:
Awards
AAF ADDYs – Los Angeles
Silver – Ad Council/Rituals (Campaign)
Silver – Ad Council/Rituals (TV)
Shorty Impact Awards
Silver – Ad Council/Rituals
Anthem Awards
Silver – Ad Council/Rituals