BUY U A FROSTY

Wendy’s brought back the Strawberry Frosty for summer.

T-Pain brought his wallet.

ROLE: CW TYPE: Online Video (OLV) and Social Media CLIENT: WENDY’S AGENCY: VMLY&R

Gettin’ The Word Out

To kick things off, we sliced the track into TikTok-ready clips and dropped them throughout the campaign. I wrote the social copy to match — playful, hype, and made to move. From launch to the finish line, we kept fans locked in.